5 Key Trade Show Stand Tips

There is little doubt that face-to-face engagement is the number one tool in the marketing arsenal. Despite the ever-increasing trends for digital strategies, engagement through trade shows and roadshows are a leading force behind B2B growth.

There is little doubt that face-to-face engagement is the number one tool in the marketing arsenal. Despite the ever-increasing trends for digital strategies, engagement through trade shows and roadshows are a leading force behind B2B growth.

With the correct planning and an enthusiastic team, these opportunities produce targeted business leads, build lasting customer relationships and dramatically increase brand awareness.
As professional exhibition stands designers and builders with over 20 years’ experience, we have learnt a thing or two along the way. Here are our 5 most important tips for conducting a successful trade show exhibition.

1. Choose your space wisely
Before booking your stand think about how you will use the space. How much display space you will need for demonstrations or promotional material? This will affect the size of stand you will need.
Also, consider the high traffic areas at the event. For example, stands next to amenities or entry points often benefit from the surrounding traffic. You may pay a premium for stand space near these areas but stand positioning is important. Book your stand space or booth with your soundings in mind.
Do your research, book early and give yourself the maximum time to prepare your space.

2. Stand out
Trade shows are an opportunity to reach out to your customers and your exhibition stand reflects your brand. Make an impact with dynamic graphics and a bold stand design.
A great trade show stand creates a targeted buzz and is built with an understanding of the customer. The little touches go a long way so furniture, lighting, digital display screens and hospitality should also be considered as part of your budget.
First impressions count so be sure to take the most approachable and confident members of your team.

3.Promote your event
Promoting a company’s presence at a trade show or event is a must. Start by announcing your attendance through the company website and blog. A current and potential client should be contacted and made aware of the event through emails and social media but don’t forget to pick up the phone.

4.Walk the floor
Go into your event with clear objectives and be prepared to take control. Approach people and start the conversation.
Talk to everyone even if you don’t sense a sale. A trade show event can be as much about building a reputation as it is about making sales. A handshake can go a long way.

5.Review and improve
It’s important to remember that the work doesn’t stop when the event finishes. Reviewing your success is an important part of the process. Identifying areas to improve and follow up on new leads while they are still hot.

The best marketing plans use a multichannel approach to building engagement. Setting clear business objectives and bolstering them with regular trade shows and exhibitions is an incredibly effective way to drive a business forward and continue to build a presence within your industry.

Mobex has over 20 years of experience as engagement specialists working in both the private and public sector. If you are seasoned trade show attendee looking to take your stand to the next level or if you are new to the idea, we are always happy to offer our advice and knowledge.